![]() RHY products are not subject to SIPC coverage but funds held in the Robinhood Money spending account and Robinhood Cash Card account may be eligible for FDIC pass-through insurance (see the Robinhood Cash Card Agreement and the Robinhood Spending Account Agreement). Cryptocurrencies held in RHC accounts are not covered by FDIC or SIPC protections and are not regulated by FINRA. Securities products offered by RHF are not FDIC insured and involve risk, including possible loss of principal. RHF, RHY, RHC and RHS are affiliated entities and wholly owned subsidiaries of Robinhood Markets, Inc. The Robinhood Cash Card is a prepaid card issued by Sutton Bank, Member FDIC, pursuant to a license from Mastercard® International Incorporated. The Robinhood Money spending account is offered through Robinhood Money, LLC (“RHY”) (NMLS ID: 1990968), a licensed money transmitter. Cryptocurrency services are offered through Robinhood Crypto, LLC (“RHC”) (NMLS ID: 1702840). Robinhood brought commissions down to zero where the dinosaurs can’t compete.Brokerage services are offered through Robinhood Financial LLC, (“RHF”) a registered broker dealer (member SIPC) and clearing services through Robinhood Securities, LLC, (“RHS”) a registered broker dealer (member SIPC). ![]() By swapping heavy-overhead sales offices for a lean crew of engineers. While E*Trade has 3600 employees to support its 3.3 million users, Robinhood supports 3 million traders with just 100 employees. As it’s the core of of Robinhood’s monetization, the company’s total revenue is likely growing at around 11% per month.īut perhaps more impressive than all the new stats and features is the fact that Robinhood has made good on its promise to use technology to make stock trading so efficient that it doesn’t have to charge users. ![]() Robinhood Gold lets users borrow up to double the money in their account to trade on margin with leverage. The startup will have to keep everyone’s money locked up tight, as a breach could ruin the trust its built.įor now, though, users are so eager to trade that revenue from the $10-per-month Robinhood Gold premium service is growing 11% per month. New mobile trading apps like Piggy are popping Meanwhile, opening stock trading on the web opens up new security threats. ![]() It might even wake up some sleeping giants who wrote the startup off as just a mobile toy. Robinhood would do well to encourage diversification, investment in spread-out ETFs, and only investing what people are comfortable losing.Īs an app, Robinhood was far ahead of the pack, but being on web will expose it to more competition. While Robinhood is democratizing trading by removing fees that can eat up the potential profit margins of smaller investors, these users may also have less net worth to protect them from investment losses. Betting on individual stocks is a serious gamble, and undiversified investors can get burned by a sudden share price drop. Robinhood users need all the education they can get, especially about investing risks. To support Amazon-style comparison shopping, Buy and Sell ratings come with breakdowns of the bull and bear cases provided by Morning Star. Meanwhile, Robinhood’s web home page displays a personalized news feed of finance headlines about the stocks you trade. That led Robinhood to build Collections that group stocks by vertical into sortable playlists so if you want to find real estate companies with Buy ratings that are popular on Robinhood, you can find ones you’ve never heard of. “When young people are investing in the stock market, their behaviors are much closer to how people navigate products like Spotify or Amazon, rather than traditional investing products” says Bhatt. The web app’s design was based on a major insight from Robinhood’s research. With the new features like the ability to see the average price Robinhood users paid for a stock and whether its popular on the app, Robinhood is starting back down the path to social fintech. Back in 2013 before it raised its seed round with the intention of letting you trade stocks for free, Robinhood wanted to be a crowdsourced investment advice platform. But the web launch actually harkens back to Robinhood’s original mission. Robinhood’s $110 million raise at a $1.3 billion valuation from April has clearly been put to swift use. Co-founder Baiju Bhatt tells me “If the goal is to actually make people learn about investing, get better at it, be informed, I think our approach is the best one out there.” That’s something Robinhood users need as half of them are first-time traders. Long-standing competitors like Scottrade might cram a ton of data onto a web page, but that doesn’t necessarily teach you financial literacy. Robinhood founders Baiju Bhatt (left) and Vladamir Tenev (right)
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